A few years back, I was sitting at my desk at a large, prestigious institution in New York City. I was hired as a Senior Technical Writer, something I’d been for many years. Over the years, I’d mastered the nuts and bolts of technical writing: User guides; Administrative Guides; P&P (“Policy & Procedures”), even DR (Disaster Recovery) and BCP (Business Continuity Plans). This work helped raise two kids, so I never sneered
at it.

But, as I sat there, I realized there was a ghost in the machine. There was a different kind of work I’d been asked to do along the way. Work that I had more than a passing interest in:

  • Press Releases
  • Product Slicks
  • Web Content

I became hooked on persuasive writing and invested in some of the best course material on marketing and search engine optimization (SEO) available. I began moonlighting, taking on contracts in the evening and weekends.

In February 2019, this new enterprise was born.

Robert B. Kennedy

Bobby Kennedy


Personal Milestones:

  •  B.A. English, St. Joseph’s University
  • US Army Paratrooper (82nd Abn.)
  • 5-Year Residency in Europe (Fluent Speaker of German)
  • Published Poet

Former Consulting Clients:

  • Alliance Bernstein L.P.
  • Associated Press
  • Comcast Corporation
  • Deutsche Bank (US)
  • DOITT (Department of IT, New York City)
  • Dow Jones & Company
  • NYU
  • PR Newswire Association LLC. (Now Cision)
  • PwC
  • Radianz (Now BT Radianz)
  • RBC Capital Markets
  • Verizon Wireless
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