A few years back, I was sitting at my desk at a large, prestigious institution in New York City. I was hired as a Senior Technical Writer, something I’d been for many years. Over the years, I’d mastered the nuts and bolts of technical writing: User guides; Administrative Guides; P&P (“Policy & Procedures”), even DR (Disaster Recovery) and BCP (Business Continuity Plans). This work helped raise two kids, so I never sneered
But, as I sat there, I realized there was a ghost in the machine. There was a different kind of work I’d been asked to do along the way. Work that I had more than a passing interest in:
- Press Releases
- Product Slicks
- Web Content
I became hooked on persuasive writing and invested in some of the best course material on marketing and search engine optimization (SEO) available. I began moonlighting, taking on contracts in the evening and weekends.
In February 2019, this new enterprise was born.
- B.A. English, St. Joseph’s University
- US Army Paratrooper (82nd Abn.)
- 5-Year Residency in Europe (Fluent Speaker of German)
- Published Poet
Former Consulting Clients:
- Alliance Bernstein L.P.
- Associated Press
- Comcast Corporation
- Deutsche Bank (US)
- DOITT (Department of IT, New York City)
- Dow Jones & Company
- PR Newswire Association LLC. (Now Cision)
- Radianz (Now BT Radianz)
- RBC Capital Markets
- Verizon Wireless