A sales page on your website has a singular purpose: Convince people to buy.
A landing page doesn’t need to sell. It might convince people to sign up for your email newsletter or register for your webinar.
Email campaigns send sequences of emails to prospects and customers, to convert prospects into customers, and customers into fans.
Three “Royal” Pages
Your home, about, and services (products) pages are the most critical pages on your website. They are the most heavily visited but also heavily “bounced” (where the visitor exits your page quickly because they’re either confused, bored, or dissatisfied).
Website content is always SEO-optimized using some of the best tools available.